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Helly Hansen migrated to Vercel and drove 80% Black Friday growth

The 150-year-old Norwegian brand leveraged Next.js and Vercel to achieve 30%+ conversion lift while competing against industry titans

Alina WeinsteinSeptember 15, 2025CustomersVercel AI Cloud
 Helly Hansen migrated to Vercel and drove 80% Black Friday growth

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The 150-year-old Norwegian brand leveraged Next.js and Vercel to achieve 30%+ conversion lift while competing against industry titans

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